Friday, April 22, 2011

Another day, another unattainable advertising image...

Today, Spanish fashion chain Mango have released their latest campaign featuring actress Scarlett Johansson.


Yes, she is beautiful and a total knockout, but is this really what she looks like?  Just last week she was photographed jogging in LA.


We all know there's an element of smoke and mirrors involved in the fashion world, but at what point do the actors themselves have to stop perpetuating this unrealistic image of perfection and stand up and say, 'Hey, that's not what I look like!"

Kate Winslet famously did this in 2003 when GQ doctored a picture so aggressively that she ended up with freaky looking limbs that couldn't possibly be hers. So she sued.

Cut to eight years later and I'm not so sure her standards are so high. Case in point: her recent UK Vogue appearance and her current Lancome campaign.



Once again, this is what she really looks like - up close and with no photoshopping. She looks like a 35-year-old mother of two who's dressed up and looking great on a night out.

Kate Winselt at a premiere in March 2011
And then there's Gwyneth "I work my ass off" Paltrow, who continues to astound me with her complete lack of self-awareness. (Her recent "Day in the Life" diary will leave you in stitches!) 

She claims to snack on coconut water and kale juice and work out for two hours a day six days a week to maintain her stick-thin body (which a UK dietician found to be incredibly harmful). But why was her face so puffy when she received her star on the Hollywood 'Walk of Fame'. Is that the result of coconut water or fillers?

I'm all for freedom to do whatever the hell you like to your body and am in awe of those who really do work hard to maintain a healthy mind and body. But the double standards really bother me. This kind of "perfection" is just a flat out lie. And it results in women doing this to themselves.

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